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collision detection: Study: Teams work best when members are physically close together

gennaio 31, 2011

Generally, people think of “brainstorming” as gathering everyone in a room so they can yell out ideas, with one person writing down the ideas on a whiteboard. But studies show that can shut people down: They get nervous about speaking out loud, or they think their idea isn’t interesting, or one person dominates the brainstorming and drags the center of gravity, for good or ill, in one direction. In contrast, a 1958 study found that if you take the members of your team, put them in different rooms, and ask each to brainstorm solutions to a problem, they’ll produce more and better ideas. That’s because the problems of face-to-face dynamics go away: The “virtual” group is better.

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